What is B2B Lead Generation Software? (Explained!)

As a business owner or marketer, you know that generating leads is essential to your success. You may have tried various methods of lead generation, but finding the proper process can take time and effort.

It’s time to look at software, platforms, and the right way to seek high-quality leads that will help your business grow.

B2B Lead Generation Software is a tool that can help you find and qualify leads more efficiently, allowing the process of generating leads through automated software, platforms, and tools designed specifically for businesses-to-businesses sales environments.

But what does this software do, and how can it help your business? Here’s everything you need to know about B2B lead generation software.

B2B Lead Gen Explained!

At its core, B2B lead generation software allows businesses to collect valuable information on potential customers and leads.

Using an automated system, the software can quickly identify relevant prospects who are most likely to purchase a product or service from a company – making the process of generating leads more efficient and cost-effective than traditional methods.

In addition to identifying prospects, tools can also segment them into smaller groups of similarly qualified contacts, allowing companies to target specific messages and offers tailored to each group’s needs.

This is especially helpful when building customized campaigns tailored to each segment’s needs.

The Benefits of Using Software

There are distinct advantages to using a lead generation software platform over traditional methods.

One of the main benefits is the ability to quickly collect and organize data on potential prospects, allowing companies to target their marketing messages specifically toward these contacts in the most effective way possible.

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Some of these companies, especially in the insurance and finance software sector will pay thousands of dollars for high-quality leads. Businesses that use tools like Guidewire have big budgets and make ideal targets.

Lead gen software also helps businesses save time by automating processes such as prospecting and qualifying leads and giving them access to powerful analytics tools that let them easily monitor performance and optimize their efforts for maximum impact.

In addition, this type of software often comes with a suite of features that allow businesses to capture contact information, segment prospects, and schedule follow-up emails, making lead generation even more efficient and effective.

Finally, many of these platforms also provide comprehensive support services such as Tableau / Salesforce integration to help businesses get the most out of their software.

Which Platform Is Best for Lead Generation?

The best platforms to generate B2B leads are currently Slintel, Lusha, and for a budget solution: Outrankers Google Maps Scraper.

Each of these has its specific features, pricing plans, and support services that can help business owners find the best way to generate leads for their company.

1. Slintel

Slintel is a lead generation software that helps organizations identify and understand buyers’ pain points and behaviors. It combines data from multiple sources to create a personalized view of its buyers.

The technographic data that Slintel collects is regularly updated and is used by their research analysts to provide confidence scores.

With Slintel’s lead generation software, you can integrate with other technology, such as sales tools like Pipedrive, Salesforce SAAS, and HubSpot.

So what does this mean for businesses?

With Slintel, businesses can better understand their buyers and what they need. This information can then be used to create targeted content and better align sales and marketing efforts.

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Additionally, the integration with other sales tools makes it easy for businesses to follow up with potential customers and close deals.

Visit Slintel

2. Lusha

Lusha is a sales intelligence platform that helps salespeople connect with the right people.

It does this by providing users with access to accurate contact information (including email addresses and phone numbers) for millions worldwide. It delivers high-quality contact data and is built on a global platform trusted by over 1M users.

The platform allows you to reach out to all your ideal customers in one place, eliminating the need for you to spend time on mundane tasks. With powerful filters, you can build a list of 1,000 prospects quickly.

You can then export these lists to your CRM to automate your workflows.

Using the browser extension, you can instantly access your company and contact data on any website or social site like LinkedIn.

With the help of Salesforce Data Enrichment integration, you can get rich and accurate reports on your contacts. This feature allows you to transform your data into new opportunities in minutes.

The platform is certified by the International Standards Organization (ISO) 27701, which ensures that your data is protected from unauthorized access.

Visit Lusha

3. Outrankers Google Maps Scraper

Outscraper is a tool that allows users to export Google Maps business contacts into a CSV/XLSX/JSON file and enrich the data by extracting additional information from maps with social links, emails, and more.

One of the main features of this tool is its ability to look for contacts in various sources such as public databases, websites, and Facebook groups – making it easy to find new clients, monitor reviews, and analyze competitors.

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Outscraper can be used by users in all countries where Google Maps works – allowing you to filter by the presence of businesses’ postal codes, ratings, and status.

Because thousands of businesses and social profiles are placed in Google Maps daily, there is always new information to be gathered. With this tool, you can use this data to better target and reach out to your potential customers.

Outscraper has a built-in API that allows developers to access its cloud-based platform, which makes it easy to schedule tasks related to managing this data.

This is a low-cost, budget solution aimed at small-to-medium businesses that want to increase their online presence and reach out to more potential customers.

Visit Outscraper Google Maps Scraper

Here’s Everything Else You Need To Know About B2B Lead Gen Software

While lead gen software is a powerful tool for businesses to generate leads quickly and efficiently, it’s essential to remember that it only partially replaces traditional methods such as networking or relationship building with potential customers.

In addition, companies should consider the cost associated with subscribing to an expensive lead gen platform. 

While the upfront costs may be relatively low compared to other marketing initiatives, ongoing subscriptions may exist.

A cheaper option could be something like Outscraper, which provides a good deal of the same features at a more reasonable cost.

Overall, investing in lead-generation tools can be highly beneficial to businesses.